EXPERIENCES

Scaled a low-cost app in Kenya to millions

Company / Product

Eneza Education, Kenya

Skills

Product, Marketing, Leadership

Year

2011-2017

Project Overview

Co-founded the company Eneza, and conceived the product vision for its text (SMS)-based learned tool. Eneza was awarded the most innovative company in Africa by Forbes in 2015. Here's what I mainly focused on:

  • Devised international business strategy for the first 10 years to reach 10 million learners ages 10-25 (They did!)
  • Recruited and built Eneza’s leadership team; managed 20+ full-time and 50+ contracted personnel
  • Developed 5-year product vision & roadmaps to manage products, focused on user research to drive iteration
  • Launched 4 products: Shupavu291, Eneza School platform, Mwalimoo, and an Eneza Android app

Achievements

  • Grew users to over 850K from 2012-2016 in Kenya, Ghana, and Tanzania
  • Demonstrated academic growth of 22.7% in one academic year in randomized control impact study
  • Secured seed round investments in Eneza from 15 early stage investors; raised $1.4M in capital
  • Led company to increase revenues over 800% from 2013 to 2015
  • Secured 10+ strategic partners and clients: Safaricom, MTN, Equity Group Foundation, and UNICEF