EXPERIENCES

Launched a children's app in Costa Rica & Vietnam

Company / Product

ABCmouse English

Skills

Product, Marketing, Leadership

Year

2021-2023

Project Overview

Co-led the launch of an English Language Learning app (ABCmouse English) in Costa Rica and Vietnam. Read more about the product partnerships. I partnered with Product, Business, Engineering, Marketing, Finance, Curriculum & Analytics teams to launch, measure, and grow new global ABCmouse products.

Achievements

Reached an estimated 7% of the total addressable market in Costa Rica in less than 2 years
Increased the LTV:CAC ratio in Vietnam by more than 100% in less than 1 year

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