Launched and grew direct to consumer dyslexia intervention program & app
Company / Product
Sprout Labs (formerly, EarlyBird Education)
Skills
Product, Marketing, Leadership
Year
2023-Present
Project Overview
Co-created & executed company’s first direct to consumer product strategy, 18 month product roadmap, and growth marketing strategy, setting KPIs and leading the consumer product team.
Co-created & executed company’s first direct to consumer product strategy, customer service strategy, marketing strategy, and go to market plan, setting key performance metrics to reach children ages 4-8 years old
Achievements
Led launch of company’s first direct to consumer dyslexia intervention program on time and on budget
Kept retention consistently above 95% each month through product iterations and focus on customer experience
