Launched direct to consumer dyslexia intervention program & app
Company / Product
Sprout Labs (formerly, EarlyBird Education)
Skills
Product, Marketing, Leadership
Year
2023-Present
Project Overview
Co-created & executed company’s first direct to consumer product strategy, 18 month product roadmap, and growth marketing strategy, setting KPIs to reach its first 500 families by 2024
Collaborated with senior leaders to build Families Founding Team, including its full-time and part-time employees, and its world-renowned partners and advisors in learning games and reading science
Achievements
Led launch of company’s first direct to consumer dyslexia intervention program on time and on budget
Kept retention consistently above 95% each month through product iterations and focus on customer experience
